In order to know the relationship bwteen these two, first of al we have to know the meaning of them:
CORPORATE IDENTITY
Is the set of values, beliefs, and relationships between individuals and functions that guide the decisions of the company in order to achieve its objectives. It results in behaviour that has been learned within a group or transferred between individuals over time.
www.quantum3.co.za/CI%20Glossary.htm
NATIONAL IDENTITY
Describe the attachment people feel to their nation. A national identity is supposed to include a common history, a set of shared values and state institutions as well as a common culture.
http://www.hf.ntnu.no/engelsk/courses/egw/114/british/bt.htm
Having said that, for me the the relationship between national identity and corporate identity is that both are learned by transferred information over the time, like for example: the beliefs in national identity and how people should dress in corporate identity. I think national identity have a lot of influence in the corporate identity because institutions and enterprises are managed by people that had born in certain place, which means that have certain costumes, values and beliefs and that is what going to defined how institutions and enterprises work or function, which will guide the decision making process of a company.
National identity will determine how thing are done in the enterprises of a certain country and how they manage their business. The rules of game.
CORPORATE IDENTITY
Is the set of values, beliefs, and relationships between individuals and functions that guide the decisions of the company in order to achieve its objectives. It results in behaviour that has been learned within a group or transferred between individuals over time.
www.quantum3.co.za/CI%20Glossary.htm
NATIONAL IDENTITY
Describe the attachment people feel to their nation. A national identity is supposed to include a common history, a set of shared values and state institutions as well as a common culture.
http://www.hf.ntnu.no/engelsk/courses/egw/114/british/bt.htm
Having said that, for me the the relationship between national identity and corporate identity is that both are learned by transferred information over the time, like for example: the beliefs in national identity and how people should dress in corporate identity. I think national identity have a lot of influence in the corporate identity because institutions and enterprises are managed by people that had born in certain place, which means that have certain costumes, values and beliefs and that is what going to defined how institutions and enterprises work or function, which will guide the decision making process of a company.
National identity will determine how thing are done in the enterprises of a certain country and how they manage their business. The rules of game.
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