COLOMBIA ES PASION

“Colombia is passion” born because of the necessity of creating a strategy that allows us to change the negative image that our nation has, and that has affected our economic and social develop, towards a more positive image that shows the rest of the world the true reality that this country is facing today and that is a lot different from what it uses to be. Necessity of creating our own brand that in a future becomes a tool for showing these new changes to the world.

That’s why in august of 2005 was created the brand’s country that would represent the scent of our country while it also becomes in the advantage factor that differentiate this nation from the image created before. By research, people found that the common factor between Colombian citizens was passion for everything they do, due to the fact that, even though there were difficult times this feeling will remain the same. Its because of this that the image adopting by this organization it’s a hearth which represents that specifically feeling, passion for Colombia.

Country’s image is the name of the project that through the brand Colombia is passion want to show to the rest of the world a country with a stable economy, privilege geography, great natural resources, but specially its warm, friendly and passionate people.

Personally I think this kind of organizations must exists especially for a country like Colombia whom is being judge for actions and situations lived in the past and not in the amazing changes that’s facing nowadays. This organization not only highlights the best of Colombian and its citizens but also helps this country to evolve in economic and social issues. This type of organizations is the one that Colombia needs in order to get closer international relations and for future progress.
http://www.colombiaespasion.com/es/colombia-es-pasion

image: http://www.freewebs.com/aerotravelcol/Colombia%20es%20pasion.JPG